Simple - you wussed out!! You didn't take any risks at all!! You committed the cardinal sin of internet video - you were boring.
Hey, I don't NEED to watch your marketing video - my friends on Facebook send me about a hundred videos a day and even though some of them are just stupid, I watch them BECAUSE someone took a 15th of a second to send them to me, WHICH MEANS at least one thing in those videos made them laugh, cry, gasp or be disgusted enough to pass it along. Your video, no one passed along. Not even your mom. Dude, would it have killed you to be a little creative? Take a little risk?
You see, if I may, there's this one tiny, little thing to keep in mind about the internet:
IT'S. NOT. TELEVISION.
It's interactive.
Which means no one has to look at your video, especially when there are a hundred thousand things to watch that are more interesting. Nevertheless, I want you to MAKE ME WATCH.
So, if you're selling storm doors, have someone drive through one.
Selling loans? Show someone in a leprechaun suit giving away money for free at a shopping mall like a drunken idiot.
Selling fish? Make one sing 'Take Me To The River.' (Full disclosure: I STOLE that idea.)
Or you could do something inspiring and uplifting:
[Examples under construction.]
Yes, you have to take a risk. You have to show me you understand my sense of humor, my attitude about life, my overpowering ennui, my fears, my ambitions, my insincerity, my inhibitions, my uncertainty about my sexuality, my laziness, my desire to be great, my greed, my love for the color orange. Show me that you get me. And make it amazing.
And you know what's even more amazing? That I have to tell you to do it.
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